About
Your New Favorite Way to Start the Day
We get it, you feel your best when you’ve got a plan in place — whether that’s for your workday, your weekend, or your hair care. When you wake up each day, the possibilities are endless, and you can seize those opportunities when you’ve got the right tools.
Take a minute to think through your morning routine. Maybe your morning looks like: workout, coffee, shower. Every morning, you do the same things… and they fill your cup for the day or even the week.
Now, think about your hair care routine. Just like your morning, there are to-dos you should check off your list to make sure you’re optimizing your hair care. It’s no secret that there are a lot of products out there claiming to solve your hair woes, but in reality, you simply need the right products in the right order.
The Daily Routine Your Hair Has Been Craving
We’re making it easy to put order in your day by using our step-by-step system that’s organized to help you reach your hair’s fullest potential. You shouldn’t feel overwhelmed at the thought of maintaining healthy hair.
Our system takes the thought work out of your hair care routine by breaking down exactly what you should be using and when you should be using it.
find a way
to help women
find joy, confidence,
and routine
in everyday life."
- Brighton Butler
market. Some I’ve loved, others weren’t for me. But I’ve always
struggled to find a good hair care routine with products that
complement each other.
For years, I tried mixing and matching all kinds of hair care products without knowing what to use when… and the result was never right. I was tired of guessing at how to care for my hair, so I did the research to learn what our hair really needs to look its best. Then I built a hair care routine that does exactly that.
For years, I tried mixing and matching all kinds of hair care products without knowing what to use when… and the result was never right. I was tired of guessing at how to care for my hair, so I did the research to learn what our hair really needs to look its best. Then I built a hair care routine that does exactly that.
OUR VALUES
FEEL GOOD FIRST
It’s no secret that a good routine can change the entire outcome of your day. Whether you choose to practice self-care in the AM or PM, it’s important to do it with the right products.
Success Is Shared
We donate 1% of all Agenda proceeds to Dress for Success, a nonprofit organization offering support and professional attire and tools for women to thrive in work and in life.
SIMPLE IS SUSTAINABLE
Being busy isn’t an excuse to overlook the rituals in your day that make you feel good. That’s why we’ve created a routine that’s simple, repeatable, and enjoyable—every time.