You don’t need 10 different products to get the big, beautiful healthy hair you want. Using just three multitasking products, we’ve designed an all-encompassing system that is simple, easily repeatable, and the perfect way to add a little joy to your morning
HAIR CARE BY NUMBERS
Our products are organized into 5 different stages. We made it easy to know exactly when to use each product — all of our products are most powerful when used in the right order. You can benefit from using any of them individually, but they work hardest as a team.
Your Perfect Hair in 5 Stages
1
protection
We LOVE being prepared. Every routine starts by getting ready for what’s to come. Stage 1 products focus on preservation and protection that will last you all day long.
2
styling
Turn up the volume. Styling products build on protection; however, each will have its own features and styling ability. These products can work to boost volume, help smooth, and add texture.
3
finishing
Final touches, please. Stage 3 finishing products are used after protection and styling are done, making sure you sustain healthy, voluminous hair throughout the day.
4
treatment
Treat yourself (and your hair). Stage 4 treatment products are designed for very specific uses and outcomes, like adding curls.
Coming Soon
5
anytime
Anytime is a good time to care for your hair. Stage 5 products can supplement what you’ve already used in stages 1-4 and are a great way to zhuzh up your hair anytime of day. If you’ve been through stages 1-4, stage 5 products can really just be used anytime.
Coming Soon
The BIG BASIC KIT: 1+2+3
SUPER & SIMPLE
Our essentials set for healthier, smoother, bigger hair. It’s a 3-product styling kit that includes a protection serum, root boosting foam, and hair oil that will leave hair feeling silky, voluminous, and healthy.