Life is too short to have boring hair.
Big hair, don’t care.
If all else fails, make the hair bigger.
I’m not perfect but my hair is.
Turn up the volume.
Consider us your hair care BFFs.
Life is too short to have boring hair.
Big hair, don’t care.
If all else fails, make the hair bigger.
I’m not perfect but my hair is.
Turn up the volume.
Consider us your hair care BFFs.
THE BIG BASIC KIT
Making your hair care routine as easy as 1-2-3.
STEP-BY-STEP SYSTEM
REDEFINE YOUR DAILY RITUALS
It’s no secret that having a good routine makes you feel better. That’s why we created the perfect combination of products that work together to give you a no-nonsense hair care system you (and your hair) will love.
Learn More
DESIGNED TO BE KIND
Just like you, we care what goes in your hair.
The IDEAL ORDER
Like your BFFs, each product brings its own strength to the party.
NO BAD STUFF
Only the ingredients you want. No gluten, parabens, phthalates, SLS, or SLES.
Cruelty-free and Vegan
Products you can feel good about—never tested on animals.
Gentle Scent
Get that fresh-out-the-shower scent that’s not too strong.
Embracing everyday life
As a working mom, our founder knows what it’s like to juggle a lot. She wanted one less thing to worry about, so took matters into her own hands and built a hair care system that’s easy to implement into everyday life.
OUR STORY
INSPIRATION IS RIGHT
AROUND THE CORNER.
Show us your new daily routine by posting your haircare selfies on Instagram. Be sure to follow us for everyday inspiration and to shop the feed.
